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CASE STUDIES

Real restaurants. Real results. No fluff.

Every number on this page comes from a real Australian restaurant using OrderLocal. These are their stories — commission savings, revenue growth, and the operational wins that changed their businesses.

$4,200/mo

Average commission savings

41%

Average revenue increase

1,200+

Restaurants on the platform

4.8★

Average Google rating

Lebanese · Surry Hills, Sydney

Saba Lebanese

Michael Torres, Owner

$4,200/mo

Commission savings

Eliminated third-party commissions entirely

78%

Direct order volume

Of total delivery orders now come direct

41%

Revenue increase

Total monthly revenue growth in 90 days

#1

Google ranking

For "Lebanese restaurant Surry Hills"

The Challenge

Saba Lebanese was paying Uber Eats and DoorDash over $4,200 per month in commissions — nearly 30% of their delivery revenue. Michael knew the maths didn't work, but feared losing volume if he pulled off the platforms.

The Solution

OrderLocal built Saba a conversion-optimised website with integrated online ordering, launched automated win-back email campaigns to shift existing delivery customers to direct ordering, and set up Google Ads targeting "Lebanese food Surry Hills" and surrounding suburbs.

Key Wins — First 90 days

  • Migrated 420+ Uber Eats customers to direct ordering via targeted email campaigns
  • Average order value increased 22% thanks to smart upselling (added sides, drinks, desserts)
  • Google Ads campaign generating 35+ new customers per week at $3.20 per acquisition
  • Automated review requests pushed Google rating from 4.4 to 4.9 stars in 8 weeks

We were paying Uber Eats $4,200 a month in commissions. Three months after switching to OrderLocal, we're doing the same volume in direct orders and keeping every cent. It's the best business decision I've made this year.

Michael Torres, Owner, Saba Lebanese · Surry Hills, Sydney

Modern Indian · Fitzroy, Melbourne

Chai Wallah

Priya Sharma, Head Chef & Owner

3

Tools replaced

Squarespace, Mailchimp, and Google Ads agency

$1,281

Monthly savings

Net savings after OrderLocal subscription

340%

Online orders

Increase in monthly online orders

8.4x

Google Ads ROAS

Return on ad spend with AI management

The Challenge

Priya had been running Chai Wallah's website on Squarespace for three years. It looked decent but generated almost zero online orders. She was spending $200/month on the site, $80/month on Mailchimp, and $1,500/month on a Google Ads agency that couldn't demonstrate clear ROI.

The Solution

OrderLocal replaced Squarespace, Mailchimp, and the Google Ads agency with a single platform. The new site was built in 36 hours, SEO-optimised for "Indian restaurant Fitzroy" and surrounding keywords, with integrated ordering and AI-managed Google Ads.

Key Wins — First 60 days

  • Website load time dropped from 4.8 seconds (Squarespace) to 1.1 seconds — bounce rate halved
  • Local SEO pushed Chai Wallah from page 3 to position #2 on Google Maps within 6 weeks
  • Automated birthday and anniversary campaigns drive 18% of monthly repeat orders
  • AI-managed Google Ads outperformed the agency at 1/5th the cost

Our website used to be an afterthought. Now it's our best revenue channel. I cancelled three separate subscriptions and replaced them all with OrderLocal. The numbers speak for themselves.

Priya Sharma, Head Chef & Owner, Chai Wallah · Fitzroy, Melbourne

Modern Australian Gastropub · Fortitude Valley, Brisbane

The Woolshed

James O'Brien, General Manager

92%

Calls captured

Of after-hours and busy-period calls now handled

+38

Weekly bookings

Additional bookings per week from AI phone

$12,400/mo

Revenue impact

Estimated revenue from captured calls

4.3 → 4.8

Google rating

Rating improvement via automated review requests

The Challenge

The Woolshed was losing an estimated 15+ phone calls per night during peak service. Staff couldn't answer the phone while plating dishes and running food. Potential bookings, catering enquiries, and takeaway orders were going unanswered — and straight to competitors.

The Solution

OrderLocal deployed the AI phone receptionist alongside a new website with online booking integration. The AI handles calls during service, takes booking requests, answers FAQs, and routes complex enquiries to staff for follow-up the next morning.

Key Wins — First 30 days

  • AI phone receptionist handles 140+ calls per week with 96% caller satisfaction
  • Catering enquiries up 280% — the AI captures details and sends them to James by 7am
  • Staff no longer interrupted during service, improving kitchen flow and table turnover
  • Automated post-visit review requests generated 89 new Google reviews in 2 months

The AI phone system alone is worth the subscription. We were losing 15+ calls a night during service. Now every call gets answered, every booking gets captured, and I get a summary of everything the next morning.

James O'Brien, General Manager, The Woolshed · Fortitude Valley, Brisbane

Traditional Italian · Leederville, Perth

Trattoria Sole

Marco DiStefano, Owner

#1

Google ranking

For "Italian restaurant Leederville" in 6 weeks

180+

New customers

New customers in first 3 months from Google

$8,600/mo

Online orders

Monthly online ordering revenue from zero

1,240

Customer database

Customers captured with contact details

The Challenge

Marco had a loyal local following but virtually no online presence. His restaurant didn't appear in Google Maps results for his suburb, he had no website, and younger customers were choosing competitors they could find and order from online.

The Solution

OrderLocal built a complete digital presence from scratch: restaurant website, Google Business Profile optimisation, online ordering for pickup and delivery, and a local SEO strategy targeting "Italian restaurant Leederville" and related search terms.

Key Wins — First 6 weeks

  • Built 1,240-person customer database from scratch — Marco had zero customer data before
  • Loyalty program launched with 34% enrollment rate among ordering customers
  • Automated "welcome back" emails recover 22% of customers who haven't ordered in 30 days
  • Website ranks #1 for 12 local search terms including "best Italian Leederville"

Our Google ranking went from page 3 to the top 3 results in our area within 6 weeks. I went from having no website to getting 40+ online orders a week. I wish I'd done this two years ago.

Marco DiStefano, Owner, Trattoria Sole · Leederville, Perth

Italian Family Dining · Carlton, Melbourne

Nonna's Table

Angela Russo, Owner

6hrs/week

Bookkeeper hours saved

Eliminated manual data entry completely

3 days → 20 mins

BAS prep time

GST figures pre-calculated and reconciled

4.2%

Food cost reduction

Identified waste through real-time cost tracking

$18,700

Annual savings

Bookkeeper time + food waste + tool consolidation

The Challenge

Angela's bookkeeper was spending 6+ hours every week manually entering sales data from their POS into Xero. End-of-month BAS preparation was a three-day ordeal involving spreadsheets, receipts, and guesswork. GST reconciliation errors had already triggered one ATO review.

The Solution

OrderLocal connected Nonna's Table's ordering and POS data directly to Xero with one-click integration. Daily sales, GST collected, refunds, and payment processing fees now auto-sync every morning. The dashboard provides real-time food cost tracking and margin alerts.

Key Wins — First 2 weeks

  • Zero manual data entry — every transaction auto-categorised in Xero
  • Real-time food cost dashboard identified $340/week in over-portioning waste
  • Margin alerts flag any menu item dropping below 65% gross margin
  • BAS lodgement now takes 20 minutes instead of 3 days

The Xero sync alone saves my bookkeeper 6 hours a week. Sales, GST, refunds — it all just appears. BAS time used to be a nightmare, now it's a non-event.

Angela Russo, Owner, Nonna's Table · Carlton, Melbourne

Korean · Strathfield, Sydney

Seoul Kitchen

Daniel Kwon, Owner-Operator

$3,000/mo

Labour cost reduction

Eliminated overstaffing and penalty rate surprises

Cancelled

Deputy subscription

Saved additional $100/month

45 → 15 mins

Roster build time

Drag-and-drop with live cost preview

99.8%

Payroll accuracy

Award rates auto-calculated, no manual errors

The Challenge

Daniel was using Deputy for rostering at $100/month, but the tool didn't calculate Australian award wage costs in real time. He discovered he was consistently overspending on labour — scheduling too many staff on quiet nights and not accounting for penalty rate costs on weekends and public holidays.

The Solution

OrderLocal's rostering tool replaced Deputy with built-in Restaurant Industry Award rate calculations. Every shift shows the real dollar cost before publishing — including Saturday/Sunday penalties, public holiday loadings, overtime, and casual loading. Daniel can see estimated weekly labour cost in real time as he builds the roster.

Key Wins — First 4 weeks

  • Identified $720/week in unnecessary Sunday shifts where 2.5x penalty rates applied
  • Staff app reduced no-shows by 60% — shift confirmations and swap requests on their phones
  • Public holiday labour costs now forecasted 2 weeks in advance for better menu pricing
  • Split-shift allowances auto-calculated — previously missed and under-paid consistently

We cancelled Deputy. The rostering tool shows me exactly what every shift costs before I publish — penalties, loadings, everything. I'm saving $3K a month in labour I was overspending on.

Daniel Kwon, Owner-Operator, Seoul Kitchen · Strathfield, Sydney

Your restaurant deserves better than 30% commissions and a Squarespace template.

Join 1,200+ Australian restaurants that switched to OrderLocal and started keeping every dollar they earn. Website, ordering, marketing, accounting, rostering, AI — all included. Setup takes 48 hours. No lock-in. No risk.

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